Where ideas stay awake ©
At 137, creativity is always brewing. More than just an office space, 137 fuses coworking and coffee culture into a vibrant ecosystem where ideas and innovation come alive.
With its modern aesthetic and collaborative atmosphere, 137 attracts visionaries, entrepreneurs, and creative collaborators who aim to think differently. Here, they unite in an energizing space that fuels the imagination as much as the finely brewed coffee that fills the air with its aromatic promise.
137 offers an inclusive community where individuals are empowered to share perspectives, sparking new concepts. Openness, innovation and the constant pursuit of fresh ideas are pillars of the 137 ethos.
The starting point for the 137 logo was emphasizing the brand's spirit of vigilance and its role in awakening ideas and perspectives. We wanted a mark that depicted the concept of keeping one's eyes open to possibilities.
After exploring various concepts, we landed on using geometric ellipses to create a stylized eye shape. The elliptical forms evoke a sense of fluidity and imagination. By positioning the shapes to keep the eye intentionally open, it perfectly captured the logo's goal of conveying visual mindfulness and inspiring visionary thinking.
Overall, the logo aims to blend literal and abstract elements to effectively communicate the brand's ethos. The geometric eye shape paired with the connected numbers give the mark both visual impact and deeper meaning, perfectly encapsulating 137 as a destination where ideas come awake through communal persistence, imagination, and a bold spirit of innovation.
PERINAZZO© RICARDOPERINAZZO.COM BRANDDESIGNER.
